856021 Introduction to human behaviors and choice analysis (in Eng.)
- Art
- Seminar
- Semesterstunden
- 2
- Vortragende/r (Mitwirkende/r)
- Susilo, Yusak , Rossolov, Oleksandr
- Organisation
- Angeboten im Semester
- Sommersemester 2024
- Unterrichts-/ Lehrsprachen
- Englisch
- Lehrinhalt
-
The course is designed to briefly introduce students to methods to conduct the behavior analysis and predict the consumers in the market conditions.
The course gives a brief overview of discrete choice modeling based on random utility maximization theory.
In particular, in the course we will consider an application of the econometrics theory in the field of the choice situations providing the basic skill and knowledge acquisition to plan and conduct own behavioral study.
- Inhaltliche Voraussetzungen (erwartete Kenntnisse)
-
No specific prerequisites, but an interest in marketing research is preferable.
Basic understanding of econometrics would be preferable.
- Lehrziel
-
After finishing the course, the student shall be able to:
•Develop concept of the behavior related studies,
•Formalize alternative utilities perceived by consumers to reveal the trade-off conditions in terms of quality and cost of the product,
•Develop choice sets and conduct the marketing survey,
•Evaluate the market shares based on behavioral study,
•Summarize the behavioral studies results and predict the market shares change due to the marked specific conditions.
The above criteria, expressed through active participation in class sessions and trial survey conduction.
Noch mehr Informationen zur Lehrveranstaltung, wie Termine oder Informationen zu Prüfungen, usw.
finden Sie auf der Lehrveranstaltungsseite in BOKUonline.