Research

The “Klimriko” project investigates how and which risks in linked to local extreme weather events were communicated to the population using the example of the flood in September 2024 and how these communication strategies affect the measures taken by different target groups (e.g., age groups, occupational groups). The project defines theory-based criteria for the quantitative-qualitative, web-based content analysis of the discourse on the 2024 flood (e.g., problems, causes, responsibilities, solutions, options for action) in order to present the current situation of climate risk communication. The identified strategies of climate risk communication will be tested in a quantitative experimental study. “Klimriko” is intended to provide insights into activating, needs-oriented climate risk communication, which can be used for recommendations for action and the design of a best-practice campaign for communicating climate risks. This interdisciplinary approach is intended to strengthen the skills of climate risk communicators in practice.

The aim of the project is to provide a comparative analysis of the most important quality assurance systems and standards in organic agriculture in the D-A-CH market (Germany, Austria, Switzerland) as a solid database for the evaluation and desired positioning and strategy development of the AMA organic seal. For this purpose, a comprehensive data basis is generated on the basis of publicly available literature and subjected to a content analysis. Key differentiating features will be discussed and identified through literature research and contact with standard operators and inspection bodies. The comparison and comprehensive documentation will be used to prepare a clear summary, also in graphic form. Only the following branches of production are included in the analysis: - Arable farming incl. vegetable cultivation - Livestock farming, limited to -- Cattle (dairy cattle, calves/calf rearing and fattening) -- Pigs (piglet production and pig fattening) -- Poultry (laying hen farming, chicken and turkey fattening).