Wood K Plus and the Institute

The Team "Market Analysis and Innovation Research" of the Kompetenzzentrum Holz GmbH Wood K Plus is affiliated to the institute of Marketing and Innovation as an independent working area.

Wood K Plus is a leading research institution regarding wood and related renewable resources in Europe. Our core competences lie within the research on materials and process technology along the entire value chain - from the raw materials up to the finished product. Within that, we work on the development of methods as well as basic research and practice applied research.

The University for Natural Resources and Life Sciences is a shareholder and scientific partner of Wood K Plus. Ao. Univ. Prof. Peter Schwarzbauer who belongs to the Institute of Marketing and Innovation is a Key-Researcher in the Team "Market Analysis and Innovation Research" at Wood K Plus.

The Team "Market Analysis and Innovation Research" works at the interface of technology and economy with the aim to support innovation processes by providing tailor-made information. It is led by Dr. Franziska Hesser.