(Sustainable) Consumer behavior & Local Consumption

Consumer sufficiency

International marketing

Measurement theory

Univ. Prof. Dr. Petra Riefler // Mail: petra.riefler(at)boku.ac.at


General inquiries regarding teaching and organization


Kerstin Hafenscher // Mail: kerstin.hafenscher(at)boku.ac.at

University lecturer

Strategic marketing communication in the agricultural and food industry

Research on purchase motivation

Consumption of organic food


Ao.Univ.Prof. DI Dr. Rainer Haas // Mail: rainer.haas(at)boku.ac.at

University lecturer

Measurement of the relevance of product attributes in purchase decision processes

Decision support for implementing innovations

Ao.Univ.Prof. Mag. Dr.rer.soc.oec. Oliver Meixner //
Mail: oliver.meixner(at)boku.ac.at

University lecturer

Systematic analysis of agricultural markets

Quality management in the agricultural and food industry

Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Siegfried Pöchtrager //
Mail: siegfried.poechtrager(at)boku.ac.at

University assistant

Innovation management


Design Thinking


Mag. Dr. Christian Garaus  //
Mail: christian.garaus(at)boku.ac.at

Scientific staff & Wood K Plus Teamleader

Sustainability Assessment (LCA) of innovations


Dipl.-Ing. MSc. Dr. Franziska Hesser //
Mail: franziska.hesser(at)boku.ac.at