Head

(Sustainable) Consumer behavior & Local Consumption

Consumer sufficiency

International marketing

Measurement theory
 

Univ. Prof. Dr. Petra Riefler // Mail: petra.riefler(at)boku.ac.at




Secretary

General inquiries regarding teaching and organization


 

Kerstin Hafenscher // Mail: mioffice(at)boku.ac.at


University lecturer

Strategic marketing communication in the agricultural and food industry

Research on purchase motivation

Consumption of organic food

 

Ao.Univ.Prof. DI Dr. Rainer Haas // Mail: rainer.haas(at)boku.ac.at


University lecturer

Measurement of the relevance of product attributes in purchase decision processes

Decision support for implementing innovations
 

Ao.Univ.Prof. Mag. Dr.rer.soc.oec. Oliver Meixner //
Mail: oliver.meixner(at)boku.ac.at


University lecturer

Systematic analysis of agricultural markets

Quality management in the agricultural and food industry

Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Siegfried Pöchtrager //
Mail: siegfried.poechtrager(at)boku.ac.at



University assistant

Innovation management

Crowdsourcing

Design Thinking

 

Mag. Dr. Christian Garaus  //
Mail: christian.garaus(at)boku.ac.at



Scientific staff & Wood K Plus Teamleader

Sustainability Assessment (LCA) of innovations


 

Dipl.-Ing. MSc. Dr. Franziska Hesser //
Mail: franziska.hesser(at)boku.ac.at