Teaching portfolio
The Institute teaches in a range of courses at Bachelor, Master and Doctoral level (T2S Doctoral School).
Contextual focus
- Basic of (food) marketing & consumer behaviour
- Marketing of agricultural & bio-based products
- Innovation management for agricultural & bio-based products
- Quality management in the food industry
Methodical training of the students
- Methods of empirical social research
- Data collection & analysis
- Scientific work
Supervision
- Master theses (link to Master theses Guidelines)
- Dissertationen (link zu Dissertations Guidelines)
Information
The content focus is on marketing basics, aspects of marketing agricultural and organic products, quality management and innovation in the food industry and related topics.
In parallel, the institute contributes to the methodological training of students with a focus on methods of empirical social research, data collection and data anaylsis. The teaching portfolio is rounded off by suplementary courses in scientific work and rhetoric.
In the following you will find an overview of the studies in which the Institute contributes to teaching.
For more details on current courses of the Institute of Marketing and Innovation see below.
TYP ECTS