Coffee Farmers Market

Who we are

A group of coffee companies that have an authentic relationship with producers and are committed to sharing value capture and promoting knowledge exchange. We are the children, the relatives, the friends, and the long-term business colleagues of coffee farmers who have met through the Coffee Talks held at BOKU University since 2019 or during research activities on coffee led by scholars at INWE, BOKU University.

Our companies reimagine the value chain from a decolonial perspective, challenging the usual gatekeepers through four strategic working guidelines:

1. Long-term Partnerships: Foster commercial relationships with producers that span a minimum of consecutive five years and/or have recently initiated directly their entire business with community of producers.
    
2. Equitable Value Sharing: Ensuring producers capture economic value through proved mechanisms like profit-sharing, risk-sharing, investments in local community projects or any other type of sharing engagement.
    
3. Collaborative Innovation: Facilitating ongoing exchange—both in-person and online— on production, processing, quality, climate adaptation strategies; forging new value chain pathways to reshape power dynamics (e.g., short value chains, roasted at origin); among other related issues.
    
4. Transparency and Solidarity: Operating with open communication and a commitment to mutual support.

1. Increase visibility for companies with authentic relationships with producers.
    
2. Amplify producers' voices and partner with them to assess the legitimacy and effectiveness of decolonial industry strategies.
    
3. Bridge the information divide between producers and final consumers.
    
4. Participate in industry events, leading to visibility and a collective voice.
    
5. Create long-term, vertically integrated value chains in which coffee farmers hold ownership, extending to roasteries and coffeehouses in importing nations.

Don Joaco Coffee

Web: cafedonjoaco.com / Instagram @cafedonjoaco
Reinprechtsdorferstrasse 54/2 Eingang Schwarzhorngasse

Vom Ursprung bis in die Tasse. Ohne Umwege. Was passiert, wenn die Menschen, die den Kaffee anbauen, ihn auch selbst rösten?

Bei Don Joaco Coffee beginnt jede Tasse auf unserer eigenen Familienfarm in den kolumbianischen Anden. Dort bauen wir hochwertigen Specialty Coffee mit Sorgfalt und Respekt für Natur und Herkunft an. In Wien rösten wir jede Ernte in kleinen Chargen, um ihren einzigartigen Charakter zu bewahren. Wir glauben an Transparenz, Nachhaltigkeit und echte Beziehungen – denn außergewöhnlicher Kaffee entsteht dort, wo Herkunft und Handwerk zusammenkommen.

Besuchen Sie uns und entdecken Sie Kaffee, dessen Geschichte wir von Anfang an selbst schreiben.